Are JNCO Jeans Making a Comeback?

Every generations has there fashion trend that they are not proud about. In the 70's it was bell bottoms, the 80's had acid washed jeans and the 90's had JNCOs. I will be the first to admit that I owned multiple pairs of JNCOs (My favorite pair was the ones with the skunk stripe.) Looking back, the trend was ridiculous, as you could probably make 3 pairs of jeans out of the denim it took to make one pant leg of the JNCOs. But, as the saying goes, "every 20 years trends attempt a comeback." JNCOs are about due for another round.

According to the Fader

JNCO, the wide-leg jean label synonymous with '90s fashion, has received a cash infusion from a Chinese investor to relaunch in 2015. WWD reports the comeback will be spearheaded by Andrew Jacouvou, president and CEO of Guotai Litian, and will consist of three capsules: a core collection, a fashion collection, and a heritage range. According to WWD, "The core collection features traditional styles including a knit jean with a slouchy fit; the fashion group has joggers with zip bottoms and a drawstring waist, and the heritage collection offers leg openings of 20 inches and 23 inches, with high waists. All of the product will feature JNCO's crown logo." The collections will be aimed at an age range of 18-35, so not only those who remember the brand first hand, but, as Jacouvou puts it, "a new generation of consumers who will be introduced to the brand's fashion-forward sensibilities for the first time." There's no specific drop date as of yet, but stay tuned.

This doesn't seem to be a rumor, as the company has launched a website. Just waiting for them to display the product line. Will you buy a pair or are you just going to sit back and laugh at everyone who does?

Check out Adam DeVine's JNCOs in an episode of Workaholics on Comedy Central