In the advertising world, it all boils down to targeting a key demographic. We all know how much those Scandinavians love their death metal. So if you want to sell something in Finland, it is wise to use a death metal band to help you get your companies message out there. Take the latest ad campaign from ZYX cough drops in Finland. All that screaming must make your throat REALLY sore.

More From 96.3 The Blaze