In a town where alternative forms of transportation are considered way cooler than cars, there is one brand of automobile that even hardcore proponents of public transit can appreciate: Subaru. As someone who grew up in Montana, I am familiar with Subaru’s reputation for building vehicles that are equipped to handle all varieties of terrain and weather conditions. It’s a car that just makes sense in Montana. But Missoula takes our state’s affinity for all things Subaru to a whole new level. In Missoula, it’s almost like driving a Subaru earns you a membership in some sort of secret “cool” club. And adorning your Subaru with bumper stickers exponentially increases your coolness.

Seriously — next time you’re tooling around Missoula, keep an eye out for clever, colorful additions to the tail ends of our city’s seemingly endless supply of Legacies, Foresters and Outbacks. I did this over the course of several days, keeping my camera at the ready for every possible photo op. What I found is that Missoula’s Subaru drivers are an extremely passionate, opinionated bunch.

They know where they want to go…

 

 

And they aren’t shy about asking for directions.

 

 

They give love freely…

 

 

Unless you tick them off.

 

 

They are proud of the work they do…

 

 

When they’re actually working, that is.

 

 

They are cultured and clever with words…

 

 

But they don’t think too highly of themselves.

 

 

They understand the importance of being cautious…

 

 

Especially when it comes to procreation.

 

 

Brooke is a 2010 graduate of The University of Montana, where she ran track and cross country for the Grizzlies. She is currently working as a writer and editor in Missoula.