Sometimes the best marketing campaigns aren't born inside of a boardroom with a bunch of suits brainstorming ideas. They're born on the Internet and given to us by rednecks with video cameras.
What happens when a few nerds get some spare time and access to visual effects programs? This does. I was looking for more info on the upcoming Star Wars VII movie and found this piece of geek gold.
It wont matter if you love or hate Nine Inch Nails, this parody is so spot on you will nod your head and say "Yup, sounds about right." The guy responsible for this, Frederick Scott, has more mixes on SoundCloud and notes that Reznor is one of his heroes...