Fanatical Apple fans camped out at stores all over the world to get their hands on the new iPhone 6. That, of course, included the city of Perth, Australia, where the very first person in the city to get the new phone, promptly dropped it on to the sidewalk.

The iPhone drop heard around the world was caught on video as the man was being interviewed by a reporter on live television. You can hear the horror and distress of the hundreds of Apple fans around him as he opens the box for the big reveal, and his brand new iPhone 6 hits the concrete.

As a non-Apple fan and somebody who has dropped and broken a smart phone more than any human should be allowed, this clip gave me a hearty laugh.