This PBR Jacket Was Basically Made for Griz Tailgates
Missoula, it finally happened. Pabst Blue Ribbon partnered with the outerwear company 686 to design a jacket that also serves as a beer cooler. Yep, you read that correctly, a full 12-pack in your coat. It's waterproof, insulated, and ready for the next Griz tailgate, ski day at Snowbowl, or those "I'll just have one" nights that end up in karaoke downtown.
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Orange Street Food Farm used to sell more PBR than anyone else in the country. Missoulians practically cut their teeth on the stuff. So, I feel like this PBR jacket is a good fit for Missoula life.
The Coat That Keeps You Warm and Your Beer Colder
The PBR x 686 Insulated Jacket features a secret back cooler pocket that can fit an entire six-pack. The front pockets (a couple more can be stuffed in there) are also waterproof and insulated. It also has a built-in bottle opener, because of course it does.
You can walk from tailgate to tailgate, completely hands-free, like some kind of Montana beer superhero. It's a game-changer for anybody who has ever attempted to drag the dead weight of a heavy cooler across a snow-covered parking lot.
Great for attending Griz Games, Snowbowl, and Surviving Winter
I mean, this wasn’t just made for football season. Imagine skiing at Snowbowl or Lost Trail, cracking open a cold one halfway down your run. It’s just the right mix of Missoula style and Montana survival gear. Plus, Missoula's love story with PBR can continue no matter what season it is. Too bad it doesn't come with a cool new state-of-the-art beer helmet to REALLY pull the whole outfit together nicely.
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