The airport and Missoula Economic Partnership are looking to package an air service grant to help bring new service. It used a similar grant in 2018 to bring American Airlines into the market with service to Dallas/Fort Worth.
The whole state of Montana has way more private "airports" than I ever would have guessed. There are eight "airports" in the Bozeman area...6 of which are private airstrips, 1 is the Bozeman Health Heliport and 1 is the actual Bozeman Yellowstone International Airport.