For more than a decade, a small group of scientists have been trying to convince people that fireproofing their homes is far more effective than logging the forest when it comes to surviving wildfire.
The parade leads down to the shore of Flathead Lake, where adventure seekers strip down to their bathing suits and simply jump into the freezing water.
I saw this photo on Facebook the other day, it made me do a double take because, well, it didn't look quite right. When I realized what it was and why it was there it made a lot more sense.