One of the reasons why Missoula has become such a hot spot for meetings, conferences and athletic events is due to the efforts of an organization called Destination Missoula.
Over 12.4 million nonresident visitors spent $3.5 billion in Montana in 2016, according to a new report just released by the Institute For Tourism and Recreation Research at the University of Montana.
There were more out-of-state visitors to Montana in 2015, but overall, they spent less money than the previous year, according to a new report from the University of Montana Institute for Tourism and Recreation Research.
The Institute for Tourism and Recreation Research at the University of Montana estimates 10.9 million nonresident travelers spent $3.9 billion in Montana in 2014, according to a recently completed study.
Institute Director Norma Nickerson said the actual number of visitors was down, but the amount they spent in Montana was slightly higher...