Taylor Swift and Travis Kelce Return to Big Sky

So there they were. Taylor Swift and Travis Kelce find each other again during a snug getaway in Montana. That’s two high-profile trips this year alone, and that can only mean one of two things: either they love fly fishing, or someone finally explained to them how s’mores ought to be made.

And if you caught a recent episode of Travis’s New Heights podcast, you may have noticed something interesting. Look closely and you’ll see he’s repping a shirt with the Yellowstone Club logo on it. The Club isn’t just a golf course or a resort. It’s a private playground in Big Sky, with custom homes, ski slopes, and more celebrities than a Super Bowl halftime show.

Wait, What’s the Yellowstone Club?

In case you haven’t found it on Google yet, the Yellowstone Club is a members-only, money-is-no-object playground, complete with private skiing, golf, and homes with price tags that would make a millionaire sweat. Celebrities like Tom Brady and Justin Timberlake are all associated with the place.

If Hollywood has Malibu, Montana has the YC.

Montana’s Not Such a Big Secret Anymore

Montana used to be the getaway for people who really wanted to get away. But with social media, celebrity sightings, and entire Netflix documentaries devoted to the Big Sky sunset, it’s no longer a secret.

Which isn’t necessarily a bad thing. But it does mean places like Bozeman, Big Sky, and Paradise Valley are drawing more paparazzi than prairie dogs. Pray for a little cosmic synchronicity next time you’re stuck behind a rental SUV with out-of-state plates at Town Pump.