Wheaties is Making Beer – Now Beer Truly Is “The Breakfast of Champions”

We have been having the conversation abou the "shower beer," a lot lately. But, how many have ever had "beer-ios?" I will admit, I was adventurous enough to dump a beer in my cereal before. We were out of milk and it sounded more appetizing than water. Not the best tasting breakfast in the world. But, imagine if you could drink your Wheaties. The famous cereal brand has decided to branch out and is making beer now.

According to Ad Week

Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.

"We were intrigued from the get-go on this idea for many reasons, including that we're both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city," Fulton president and co-founder Ryan Petz says in this General Mills blog post.

"We had been sampling a number of Hefeweizens, so we had been discussing with the Wheaties team what we liked," says Petz. "Someone on the team said HefeWheaties, and it kind of sprung out from there."