A local business was featured in a commercial created with the help of some big Hollywood stars.

Noteworthy Paper & Press is a small business in Missoula on 3rd Street that was co-founded in 2008 by Talor Valliant and Amy Dolan. If you've ever been inside then you know they carry delightful greeting cards, journals, planners, and bags (among many other things) but they also offer print and design services for invitations, events, stationary etc.

Visiting the shop is a treat because customers can get a peek at the printing process right from the payment counter. That "inside look" was featured in a new commercial about Noteworthy Paper & Press created by MNTN Inc., a project under Maximum Effort, the film production company founded by none other than Ryan Reynolds (like, Deadpool Ryan Reynolds) and George Dewey.

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But you may wonder how a small business in Missoula got connected with Ryan Renyolds' production company. Noteworthy explains on its blog:

Did you know Missoula, Montana, ranks as one of the top small cities in the nation that depends on small businesses? With that fact in hand, MNTN sought out a small business in our community for their test project, and out of all the many fantastic businesses in town, MNTN selected us to run a case study using their platform. -noteworthystore.com

The blog goes on to say that because the ad was part of a case study, it was at no cost to Noteworthy Paper & Press.

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Take a look below at a behind-the-scenes video of the commercial shoot.

Watch the Noteworthy Paper & Press Commercial 

The video aired during the Super Bowl in Missoula and was viewable on streaming but if you didn't get a chance to see it, you can watch it right here.

Did you recognize that voice? That was Missoula native and filmmaker David Lynch.

Congratulations to Noteworthy Paper & Press, and thanks to Maximum Effort and MNTN for featuring a small business in Missoula.

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