We are excited for the upcoming holiday. A day that is so much fun, it can affect the weather. Just about every year, there seems to be mostly cloudy skies over parts of Missoula. Creating a haze in the downtown area.

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The annual 4/20 Block Party is back for 2024. With live performances and vendors for all things cannabis.

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Clearly, the sale of food is going to be as elevated as the customers. This is why Popeyes has decided to capitalize on the "stoner holiday" and create their own "4/20 Menu."

According to Food and Wine

Starting today through Saturday, April 20, guests can order off the Munchies Menu, which includes a  Chicken Sandwich however they want it (Classic, Spicy, Blackened, or Spicy Blackened) for just $4.20 (again, see what they did there?). No matter which version they choose, guests will still get the same whole chicken breast atop a toasted brioche bun with house or spicy mayo and pickles. Hungry guests can also snag sides, including Cajun Fries, Mac & Cheese, and Mashed Potatoes, for those "larger-than-usual appetites" that tend to happen on 4/20.

 

Burger King Parent Restaurants International Acquires Popeyes For $1.8 Billion
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I hope that other fast-food chains take note of how brilliant this campaign is. Big restaurants like Wendy's, Taco Bell, Mc'D's, Burger King need to implement a "Munchie Menu." A menu consisting of small items that are cheap and can be ordered by the dozen. I can only hope that a "Munchie Meal" is just as popular as a "Happy Meal." They could even come with a toy and I'm sure there isn't an adult that wouldn't love that.

From coast to coast: The 20 best regional fast-food chains to try

From burgers to subs and even creamy milkshakes, these tasty fast-food chains, compiled by Stacker, are a must-try on your next road trip.

Gallery Credit: Kiersten Hickman

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