This week the Missoula City Council discussed raising tourist-home registration fees, you can see in this video, around the 48-minute mark. "Tourist home" is a generic term for an Airbnb and a Vrbo, so it's possible that if registration fees went up, that could impact the number of Airbnbs and Vrbos in Missoula, which begs the question: how many tourist homes are in Missoula right now...
If the last name sounds familiar then you are probably aware that much of Cole's paternal family is from Montana. In fact, his great-grandfather was the first governor of Montana.