As serious as the issue of public defecation is in India (over 143 million pounds of poop per day), the digital campaign to raise awareness and help solve the problem is not above using a little "potty humor" to help get the message out.

UNISEF has created Poo to the Loo to encourage people to use a bathroom instead of, well, anywhere else. Can you imagine half the population just leaving number 2s all around? I get disgusted enough when I step in a dog pile by accident.  In this outreach they have everything; a pledge count, poo games, and a hilarious PSA that I plan on showing a couple stoner friends come 4-20 just to see their reaction. Enjoy and remember "Enough of this Sh**, raise your voice against public defication!"