Tis the season for hitting the slopes or just playing outside in the winter wonderland that is western Montana. And if it is one thing we enjoy about as much as playing outside, it is BEER. And when you look at the numbers for beer sales, the most popular beer in Missoula is none other than Pabst Blue Ribbon. Now, imagine being able to pack twelve 16 ounce PBR cans into your jacket, and leave the cooler at home. The future has arrived.

I recently received a PBR hoodie from our friends at the Rustic Hut in Florence. I did not know a sweatshirt could be so comfortable. I also did not know that PBR actually has a line of clothing and accessories. Recently Pabst teamed up with 686 Tactical Apparel to customize a jacket for people just like us here in western MT. A jacket that was not only perfect for all winter activities. But, a jacket that can accommodate our undying thirst for beer.

I present to you the 686 Men's Sixer Insulated Jacket. Price: $250

Thanks to Pabst Blue Ribbon for sponsoring Blaze Night at the Rustic Hut in Florence every Tuesday night. Stop in each week for your chance to score some cool prizes from PBR and 96.3 the Blaze.